Project Overview & Scope
Our client, a rapidly growing online fashion and lifestyle retailer with a catalogue of over 80,000 SKUs, was struggling to convert their high web traffic into repeat purchases. Their marketing team was sending the same promotional emails to their entire database with no segmentation or product relevance logic. We were engaged to implement Salesforce Marketing Cloud with an AI-powered product recommendation engine, transforming their marketing from volume-based to relevance-based.
The Challenge
All emails were one-size-fits-all with no reference to customer history. 72% of carts were abandoned with no automated follow-up. Missing out on high-intent signals, such as wishlist items. Campaign creation was slow and manually driven.
The Solution
Built a logic layer to surface Recently Viewed and Frequently Bought Together items in every email. Created multi-stage triggers (1hr, 24hr, 72hr) to re-engage customers who left items behind. Deployed Win-Back and VIP Loyalty journeys to nurture existing customers and encourage repeat buys. Implemented Back in Stock and personalized sale notifications for previously viewed products. For the marketing team's day-to-day use, we built a library of modular email templates with drag-and-drop product slots pre-wired to the recommendation engine.
Key Features & Capabilities
Advanced technical features and capabilities engineered for this solution.
Einstein Recommendations
Cart Abandonment Recovery
Real-Time Catalogue Sync
Modular Email Templates
Audience Segmentation
Analytics Dashboards
Results & Value Delivered
The client's marketing team, which previously relied on a single agency for all campaign builds, can now operate all six journeys and build new promotional campaigns entirely in-house. Campaign production time was reduced by over 75%.
Powered by Cutting-Edge Tech
Leading technologies and tools used to build this solution.
Salesforce Marketing Cloud
Used as the core marketing automation platform to manage customer data, create personalized campaigns, automate customer journeys, and deliver targeted email communications over the large scale of product SKUs.
Journey Builder
Configured automated customer journeys for cart abandonment, win-back campaigns, VIP loyalty nurturing, and back-in-stock notifications. Multi-step journeys were designed with timed triggers (1hr, 24hr, 72hr) to maximize customer re-engagement and conversions.
Einstein Recommendations
Implemented AI-powered product recommendation logic to dynamically display “Recently Viewed,” “Frequently Bought Together,” and personalized product suggestions based on customer browsing and purchase behavior.
Email Studio + AMPscript
Developed responsive and modular email templates with dynamic content blocks. AMPscript was used to personalize emails in real time by displaying customer-specific products, wishlist items, recommendations, and promotional offers.
Contact Builder
Structured and unified customer data from multiple touchpoints, including browsing behavior, purchase history, wishlist activity, and engagement metrics, enabling advanced audience segmentation and personalization.
Analytics Builder
Built dashboards and performance reports to track campaign KPIs such as open rates, click-through rates, cart recovery performance, repeat purchase trends, and customer engagement metrics for continuous optimization.
SFMC REST API
Integrated external e-commerce systems with Salesforce Marketing Cloud to sync customer activity, product catalog updates, wishlist events, and inventory status in near real time, enabling automated personalized marketing triggers.
Interface & Dashboard Previews
High-resolution interface previews and system screenshots.
What Our Clients Say
Our clients value not just our technical expertise, but our ability to deliver consistently, communicate clearly, and act as a true extension of their team.
They transformed our ideas into a fully functional product. Communication was smooth throughout the project, and their support helped bring it successfully live.
Aiden & Sydney
Co-Founder, Circlez
United States
Christoph
Director, 24hdrop
Austria
Tabish
Associate, Laidlaw & Company
United StatesCustom Software Dev for
Insurance Company
Creative Encode Technologies launched the project and is keeping track of the business milestones, MVP, and client demos. The team uses Trello to specify needs necessary for logical and business process context. They're currently maintaining the project's functionality for smooth operation.